Who We Are

Founded in 2022 and headquartered in Dubai, JL Group LLC is a strategic HR, operational and organisational advisory firm supporting businesses across the UAE, KSA and GCC

  • We support businesses through growth, transformation and operational change by strengthening organisational structure, strategic HR, workforce performance and leadership capability.

  • Many growing businesses face operational inefficiencies, fragmented people practices, compliance gaps and leadership challenges that slow performance, scalability and decision-making.

  • Our solutions focus on improving operational efficiency, workforce effectiveness, organisational structure and sustainable business performance through practical, measurable support.

  • JL Group helps organisations establish stronger leadership accountability, scalable people strategies, operational consistency and structured business support aligned with long-term growth objectives.

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Meet The Founder

Leadership With Practical Expertise

Our founders bring together strategic HR expertise, operational insight and hands-on industry experience across multiple sectors.

At JL Group, we believe successful businesses are built through strong leadership, scalable operations and people-focused strategies that drive measurable performance.

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Shahinaz Ebish

Co-Founder - Managing Partner

About Shahinaz
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Co-Founder - Managing Director

Luke Banks

About Luke