About us

Founded in 2022 and headquartered in Dubai, JL Group LLC brings together a team of specialists delivering both technical and professional services across the UAE and GCC.

Our Technical Division

We partner with leading OEM suppliers to provide cutting-edge equipment, consultancy, and services for the print and packaging industry. Beyond machinery, we focus on helping packaging businesses unlock efficiency, improve quality, and strengthen their competitive edge.

Our Professional Division

Our people-focused consultancy empowers organizations across diverse industries — from creative and logistics to manufacturing and professional services — through comprehensive HR advisory, business strategy, leadership development, and coaching solutions.

We partner with clients to:

  • Strengthen compliance and HR frameworks aligned with UAE and GCC labour laws

  • Enhance employee performance and workplace culture through tailored people strategies

  • Deliver leadership and executive coaching programs that build confident, emotionally intelligent, and high-performing leaders

  • Support founders, executives, and teams with personalized coaching journeys focused on resilience, self-awareness, and strategic growth

  • Align people, structure, and processes to achieve sustainable, scalable business performance

Our Approach

At JL Group, we combine market insight with hands-on expertise. Whether optimizing a packaging operation or transforming workplace culture, our goal is the same: to help organizations grow stronger, operate smarter, and lead with vision.

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    SHAHINAZ EBISH

    Co-Founder and Managing Partner

    With over 17 years of experience in Human Resources, Shahinaz Ebish is a seasoned HR strategist, certified at CIPD Level 7, and recognized for her unique ability to blend structure with empathy. She has held Group Director-level roles across leading organizations, driving impactful transformation initiatives and shaping people strategies across diverse sectors including hospitality, logistics, creative industries, and more.

    What she brings to the team:
    As Co-Founder of JL Group, Shahinaz leads strategic HR consulting, empowering businesses to build strong cultures, high-performing teams, and people-first operations. She is an expert in designing performance frameworks, leading HR audits, and aligning HR structures with business goals. Her approach is both strategic and deeply human, making her a trusted advisor to CEOs and executive teams aiming for sustainable growth and Great Place to Work recognition.



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  • A man stands outdoors on a sunny day, wearing a white dress shirt with the logo 'JL Group' on the chest, carrying a dark jacket over his shoulder, and smiling at the camera with trees and bushes in the background.

    Luke Banks

    Co-Founder & Managing Director

    With nearly 30 years of global leadership experience, Luke Banks is a seasoned executive with a proven track record of transforming organizations in the packaging and automotive industries. He brings a rare blend of strategic vision, engineering expertise, and operational excellence to every project.

    What he brings to the team:
    As Co-Founder of JL Group, Luke leads complex projects across the MENA region, offering end-to-end consultancy and technical solutions in the print and packaging sector. He has led three major business turnarounds, delivered double-digit revenue growth, and implemented large-scale operational improvements including ERP rollouts, capex strategies, and performance-led culture shifts. Luke is also an accredited performance coach and a passionate advocate for leadership development and transformation.

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